WORK

WEX

MASTER THE LIGHT

RISK

Photography enthusiasts don’t take snaps: they reveal the marvels in front of their lens, and for that they need the right kit. But serious equipment is seriously expensive.

The risk? That photography enthusiasts would bypass Wex and head to the cheapest price online.

RETHINK

Cameras aren’t a single product: they’re complicated systems and need to be chosen and used carefully. We used Wex customers’ own photographs to show how Wex’s range and expert advice can deliver incredible images, under the line:

Light reveals marvels. Wex helps you do it justice.

RESULTS

In tough trading conditions, new customer acquisition is up 4% YOY.
The campaign has worked especially well in attracting high value photographers to Wex.