WORK

WE BUY ANY HOME

Mini-blockbusters

RISK

WBAH are the alternative to an estate agent when you need to sell your home fast.

The risk? With an increasing number of new market entrants, all using distress messaging in daytime TV, WBAH’s market share was fast diminishing.

RETHINK

We created Mini-blockbusters - a deliberately populist campaign with high production values that allowed them to feature in both daytime spots – where they will continue generating leads, and evening spots – where they could legitimise WBAH as a genuine alternative to estate agents.

RESULTS

Attributed leads have increased by 44%.
Cost per lead has decreased by 25%.

Amazon