NIVEA Men wanted men to try their new tinned moisturiser.
The risk? Unlike hair gel or deodorant, there is no immediate physical difference when you use moisturiser. So, men didn’t see the need for it.
When you put on moisturiser you genuinely feel better. And when you feel better you perform better. We created The Double, an online film that created a situation no guy would want to face – your exact double starts at your work; he’s exactly like you, only better.