When you know, Le Chameau
Le Chameau make premium, hand-crafted rubber boots for people who spend time in the country.
The Challenge? They have several well-known competitors who actually make an inferior product but the vast majority of people don’t know this, and Le Chameau were losing their grip on the market.
With our When you know, Le Chameau campaign we re-established their premium credentials positioning the quality materials and hand-crafted fit as essential requirements for people who really understand the country.