JR & Co




Since its launch in 1990 Julius Rutherfoord has grown into one of London’s largest commercial cleaning businesses. They provide professional cleaning services to some of the most prestigious organisations in the capital, from The Design Museum and Kew Gardens to Battersea Power Station and The Inner Temple. But each contract is highly sought after and increasingly keenly judged by procurement, and their conversion rate was dropping, so they urgently needed to re-articulate their point of difference in order to compete.

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We re-positioned them as a Secure Commercial Cleaning service drawing out the huge investment they have made in the latest technology to check and double-check the identity and suitability of all staff working on a client’s premises, and to ensure work is carried out on time and as prescribed. We then re-branded every element of their business from their identity and website to their vehicles and workwear; enabling them to re-establish their premium positioning in the sector.