Fall back in love
Dreams is the UK's leading bed and mattress retailer; however, the brand's social presence had developed organically and wasn't breaking through in a market being challenged by D2C brands like Casper, Simba and Eve. Dreams tasked us with developing an approach to social and content marketing, which would create a point of difference for the brand and prove the effectiveness of Social as a direct customer acquisition channel.
'Fall back in love' (with your bed!) was a key campaign which combined a more creative, always-on approach to social content, with rigorous micro-targetted media buying & analytics. We helped Dreams realise the potential of social as an integral part of the brand's marketing mix - showing it can be as effective and accountable as traditional media, unlock new audiences and segments, support bricks-and-mortar stores at a local level, and elevate the brand's appeal through smart, engaging creative.
Specific figures are confidential, but our ongoing Social activity brought thousands of new customers into the Dreams stores (online and high street) each week. And we were achieved a positive ROI for all activity - demonstrating Social's ability to be an effective customer acquisition channel.