The tricks of car maintenance at your fingertips
As cars get more sophisticated, fewer and fewer drivers feel confident in their basic car maintenance skills – a serious problem if they get into trouble on the road. Sure, they could spend the time to learn, just on the off-chance. But wouldn’t it be better if they could get the right information just when they needed it?
We created a set of Top Tips videos, giving Peugeot owners a working knowledge of how to take care of their car. Then we developed a smartphone app that lets drivers access each tip, wherever they are, simply by scanning the relevant part of the car with their smartphone.
Smart customer initiatives such as Top Tips have all contributed to the positive movement in Peugeot’s repurchase rate over the past three years.