Busting the myth that male skincare takes lots of time
Men don’t want to spend time on their skincare. We showed them they didn’t have to, positioning Nivea Men as a Life Hack, one of the smart tips and cheats that can get you ahead in life.
We created an attention-grabbing film that links to a series of more than 50 Life Hacks that are as easy and effective as Nivea Men Moisturiser. And with 9.8 million video views, it’s clear that men are willing to spend time finding out how to save time.
The campaign has now been running for a year and a half, and moved Nivea Men from No.3 in Europe to No.1 on a total media budget of less than £1m. It is now being rolled out globally.