Launching an entire new brand campaign on social channels
Following on from our hugely successful digital/Instagram project in 2015, Labello took the decision to ditch traditional channels and launch their entire new brand awareness and activation campaign through online channels only.
CARE FOR THE MOMENT positioned Labello as a conduit to making the most of the ‘moments’ in your life – and was designed for Instagram and FB where our audience already go to hero the moments that matter in their own lives.
We reminded our audience of the moment you put Labello on and to acknowledge the seductive loveliness on your lips – and nudged them to also acknowledge and share the amazing moments that are also happening in their lives.
The Campaign launched with a beautiful lip journey through the ups and downs of girls lives. Viewers could then create their own CARE FOR THE MOMENT film, carefully curated with moments from their own lives (through FB photos) – and share it with the people they enjoyed the moments with.