Convincing male non-users to trial and talk about new NIVEA Men Creme.
It’s not easy for a skincare brand to talk to male non-users about moisturiser. Especially when there are no instant physical benefits when you put it on. But we all know that when you feel good, life is more likely to go your way. And to bring this to life we borrowed from Russian author Dostoyevsky to create a situation no guy would want to face: a double starts at your work; he’s exactly the same as you… only a little better.