WORK
LOTUS
#ITSNOTFORYOU
CHALLENGE
How do you sell a new supercar to a wealthy audience when you are massively outspent by much loved competitors?
ANSWER
We told them it doesn’t matter how wealthy you are, if you don’t possess the agility necessary to handle the Evora, then #itsnotforyou. Using a partnership with Bloomberg, and pilot training techniques borrowed from the RAF, we created an intense agility challenge that truly tested Europe’s city boys – rewarding them with exclusive Evora content as they progressed.
IMPACT
5000
QUALIFIED LEADS
1 IN 4
HIGH SCORES REQUESTED A BROCHURE/TEST DRIVE
#itsnotforyou
TRENDED ACROSS EUROPE