Small business owners hate the idea of applying to banks for business loans. The bureaucracy involved makes the entire process soul destroying and time consuming to the point they’d just rather not apply. We wanted to show them that there was another way.
LDF do things differently – they’ve eliminated bureaucracy from their own business so they can focus on simply giving customers the thing they need - finance. Welcome to the flipside – where we’ve flipped the hassle of applying for a loan, into a vibrant, positive opportunity for your business. The campaign covered all touch points of the prospect journey, from banner ads, search, social, web, data collection to a CRM nurture programme.
THE RESULTS WERE OVERWHELMING