The pharmaceutical market is one of the world’s most unpredictable. Multimillion pound decisions are made every day on the chaotic boundary between science and commerce. Since 1996 Evaluate has built a reputation as a leading provider of business intelligence to the this sector. But with increasing competition Evaluate needed to find a way to redefine, re-energise and relaunch their brand.
Pharmaceutical industry analysts and advisers are paid to understand the market better than anyone else. But to make hypotheses and draw plausible conclusions they need to connect numbers, which they use to paint pictures. For our repositioning we focused on the work Evaluate does to join a wide range of disparate datasets. And brought to life the way they collect, calibrate and connect the pharmaceutical world’s information with a brand look and feel designed to stand out in this grey and convoluted marketplace.