Stack

Hi, we’re Stack. A modern integrated creative agency that specialises in mixing together the full marketing ‘stack’ for our clients.

Our approach stacks channels and disciplines to create a seamless and rich narrative across the entire customer journey - from awareness to advocacy.

Powered by best in class data, technology and creative expertise we constantly innovate, measure and refine; and ultimately get closer to the customer at every stage of the journey.

It’s what we call ‘helping big brands feel small’ – more human, more trusted, more connected to their customers.

Elastoplast

Our campaign for waterproof plasters featured a content driven, fully interactive experience.
Play Video

Pimp my cause

Achieving reach and engagement with no media budget.

Canon

We're taking the brand into social media for the first time
CMW wins epica awards

Awards

Stack wins Bronze in category Health, Beauty & Fashion Interactive, for Nivea Man of the Match

Citroën

Strengthening retail and fleet customer relationships through smart data led strategies.

Kellogg's

By moving Special K from product to valued service we created a bigger reason to buy.

Beiersdorf Elastoplast

Our role is to help Elastoplast to maintain its strong UK presence with online activity. Our latest online campaign 'Britain vs the Weather' launched in June to promote their new range of Fabric Waterproof plasters by celebrating the famous British resolve.

Here, the durable nature of Elastoplast's product are rejoiced through true British stoicism in the face of extreme weather. We specifically targeted mums looking for places to visit with their families throughout the May bank holidays.

Sebastion Werner, Pharmacy Director UK/ROI , Beiersdorf said: "The Elastoplast brand has been helping the British carry on with their lives through any mishaps for decades. Stack, as always, has created a campaign that demonstrates those values by delivering something that's personal, fun and that evokes the British spirit."

Click on the image to find out more!

Play video
Beiersdorf Elastoplast

Pimp My Cause

Pimp My Cause is an organisation that brings charities together with marketers who offer their skills pro bono. The problem they face as a start-up organisation is reaching marketers with no media budget.

Our solution was to launch The Year Of Good Marketing Karma - a campaign to get marketing societies and networks discussing the merits of CSR and putting PMC at the heart of the conversation. To launch the campaign we developed The Karma Audit, an algorithm that reads your LinkedIn profile and measures your current level of Karma - and challenged high profile marketers to try it.

Sursprised/shocked/delighted to see what they were coming back as in their next life, they shared with their armies of followers - and before we knew it we'd gone viral.

Play video
Pimp My Cause

Beiersdorf Nivea Men

Stack has been Beiersdorf's digital agency for 4 years, working across Nivea Men, Elastoplast and Eucerin.

This year achieved we achieved our ultimate goal of putting Nivea Men at the Number 1 spot in the male skincare market, three years ahead of target.

Man of the Match
Building on from the success of the Great Football Experiment Nivea Men wanted to re-launch their Originals moisturiser range across England and Holland.

We know that sampling is the best way to change behavior, but we also wanted to cement the brands new positioning It Starts With You – which required reach.

To achieve both we needed to do something that was both inspiring and shareable. Our response has already achieved over 2 million views, picked up a hatful of awards and inspired the best-ever sales weekend for a Nivea Men product in Tescos.

The Great Football Experiment
Male non-users of skin care products have zero interest in talking about it, however many T.V. adverts you blast at them. We needed to connect with men and earn a place in their conversations, which meant talking to them about something they were interested in - and cementing the brand's proposition of Preparation Is Everything at the same time.

The Great Football Experiment leveraged Nivea Men's sponsorship of the England team to conduct a real experiment? We used social media to find the worst team in the amateur leagues and gave them the same preparation the England team get: diet, training and of course skincare - to see if preparation really is everything.

The results went beyond anything we could have expected as millions of men watched Ivory F.C. (in webisodes) take on the biggest challenge of their lives.

Life Hacks
Our latest campaign to support sales of Nivea Men Originals, showcases a series of ‘Life Hacks’ that help men ‘cheat’ the little everyday problems they face in life, so they can spend more time doing the things they love. The campaign started in the UK but is gaining global success and recognition.

Watch our latest campaign to launch Nivea Men Originals, in which unsuspecting men were given a true 'Man of the Match' experience.

Play video
Play video
Play video

Peugeot

Over the last 7 years we've shown how smart data led CRM can work hand in hand with innovative technology and new social media channels to build stronger, more valuable relationships with Fleet, retail and business customers. Our data-led strategies allow us to continually innovate, test and learn, and ultimately refine communications and consistently improve results.

Peugeot Fleet brand campaign
Peugeot Professional has transformed in recent years – there are some great brands using Peugeot Fleet – but there were still lots of fleet managers who don't know how good they are.

Our insight was to leverage some of Peugeot Fleet's long term relationships, to create 'A passion for making it happen' - a campaign where we developed our own stylish re-interpretation of the Fleet world and let Peugeot's most satisfied customers tell their own stories – endorsing Fleet's great service, low costs and wide range of quality vehicles.

The campaign wove together innovative press advertising (including bespoke pop-ups not seen before in trade publications), online content, digital display and DM & ECRM. It's the first brand campaign that Peugeot have run specifically for the fleet market and has been so successful we're expanding for year two.

Results? Not in yet

Pudsey and Children in Need take over Peugeot
In 2012 Peugeot partnered Children In Need for the first time. We thought an impactful way to announce this would be to donate all of Peugeot's national press and digital advertising space to Children In Need for a day. And to make sure nobody missed it we did something Peugeot have never sanctioned before – and let Pudsey Bear do his own impression of the iconic Peugeot logo.

The reaction was fantastic, with hugely positive coverage and Richard Aucock, Chairman of the Guild of Motoring Writers calling it 'one of the cutest and most iconic pieces of Children in Need branding yet…something that helps build the [Peugeot] brand's history'.

New Peugeot 208 GTi launch
The 205 GTi was a landmark vehicle, not just for Peugeot but also for the entire motoring industry – if you haven't owned one you've certainly heard one – normally as it raced away from you at the traffic lights. For the New Peugeot 208 GTi launch our challenge was to evoke memories of this iconic hot hatch.

Our solution: to bring the roar of the engine to the recipient's home by creating a brochure with sound. Open the brochure and the exact roar of the GTi engine plays automatically, reigniting the passion in racers-at-heart everywhere.

Results? Not in yet

April Fools
April fools is a great chance for brands to have some fun with people, but we wanted to use the occasion as a nice marketing opportunity too, and remind people of Peugeot's flagship car - the uber-sexy and tech laden RCZ.

We created a film about Peugeot's pioneering 'mood paint'. Which 'alters in molecular structure in accordance to fluctuating body temperatures and pulse rates'.

Results were fantastic. It didn't just attract over a million views, but it fooled thousands too, with hundreds of enquiries about the RCZ – and mood paint.

Play video

Canon

We're excited to be partnering with Canon to take the brand into social media for the first time. Photography has exploded alongside social – estimates predict we'll take 880 billion photographs in 2014. Canon has a wealth of expertise to share and a big role to play in the conversation.

Citroën

Citroën is a brand in the ascendancy. The new vehicles, especially the exciting DS range, are getting rave reviews. The problem comes when talking to your average Fleet or retail customer who simply doesn't have Citroën on their consideration list. We needed to get these customers to take a second look.

Smart data led strategy remains at the heart of what we do but by also incorporating new social media channels, interesting sponsorships and un-missable content we're now re-affirming Citroen as an intelligent choice for existing customers and making it a serious contender for new customers in the market.

  • Citroen card trick
Play video
Citroen card trick

Kellogg's

By moving flagship brand Special K from being a product to a valued service we enabled Kellogg's Special K to create a more meaningful role in women's lives and a bigger reason to buy.

We worked across the Kellogg's portfolio to build customer bases and product purchase for a number of brands including Rice Krispies Squares®, Krave™ and Special K®. Working collaboratively with Kellogg's other agency partners, we planned journeys across different channels and activities including sampling, in-store, experiential, on-pack, social, gaming, web, digital, email, outdoor and print.

Play video
Play video
Play video

our work

Allied Bakeries

Allied Bakeries

We put digital at the heart of Britain's best-loved brands and turned regular mums in to brand champions.
Elastoplast

Elastoplast

Our campaign for waterproof plasters featured a content driven, fully interactive experience.
McCain

McCain

We help McCain drive penetration and frequency of different products and encourage mums to shop the full range.
Peugeot

Peugeot

We closed a B2B perception gap by repositioning Peugeot Professional around their passion for making things happen.
Citroen

Citroën

Strengthening retail and fleet customer relationships through smart data led strategies.
Tolkowsky

Tolkowsky

On and offline comms connected this established luxury brand with a younger audience globally.
Ernest Jones

Ernest Jones

Connecting customers with the Love & Life brand narrative on and offline.
Nivea

Nivea

Nivea Man of the Match - We proved that with the right idea reach AND engagement can be achieved.
Canon

Canon

We're taking the brand into social media for the first time
Pimp My Cause

Pimp my cause

Achieving reach AND engagement with no media budget.
diet Chef

Diet Chef

Establishing this entrepreneurial brand in the market place from acquisition to advocacy.

Citroën

Citroën is a brand in the ascendancy. The new vehicles, especially the exciting DS range, are getting rave reviews. The problem comes when talking to your average Fleet or retail customer who simply doesn't have Citroën on their consideration list. We needed to get these customers to take a second look.

Smart data led strategy remains at the heart of what we do but by also incorporating new social media channels, interesting sponsorships and un-missable content we're now re-affirming Citroen as an intelligent choice for existing customers and making it a serious contender for new customers in the market.

  • Citroen card trick
Citroen card trick

Tolkowsky

Tolkowsky is an established luxury retail business that spans from its heritage as one of world's foremost diamond cutters – selling its top end engagement rings in jewellery outlets throughout the world. Tolkowsky is considered best in class by those in the know, but wanted to appeal to a younger audience who don't have diamond experience.

Our full suite of communications centers on bringing the brand to life digitally and balancing high-end luxury and heritage with connecting to a generation who value passion and accessibility - through beautiful yet intuitive website design, innovative in-store technology and powerful film content.

Ernest Jones

As the number one high-street jeweler, Ernest Jones has been around for what seems like forever. The problem all brands face with this kind of longevity is what do they mean to today's customer.

Our on and offline strategy was to bring back the glamour and remind people of exactly what makes Ernest Jones so special - exquisite jewellery with prices you have to look twice at. And with the jewellery as the star of the show, it was up to our designers and writers to create seasonal touch points that also feel relevant, modern and unique to Ernest Jones.

Canon

We're excited to be partnering with Canon to take the brand into social media for the first time. Photography has exploded alongside social – estimates predict we'll take 880 billion photographs in 2014. Canon has a wealth of expertise to share and a big role to play in the conversation.

Pimp My Cause

Pimp My Cause is an organisation that brings charities together with marketers who offer their skills pro bono. The problem they face as a start-up organisation is reaching marketers with no media budget.

Our solution was to launch The Year Of Good Marketing Karma - a campaign to get marketing societies and networks discussing the merits of CSR and putting PMC at the heart of the conversation. To launch the campaign we developed The Karma Audit, an algorithm that reads your LinkedIn profile and measures your current level of Karma - and challenged high profile marketers to try it.

Sursprised/shocked/delighted to see what they were coming back as in their next life, they shared with their armies of followers - and before we knew it we'd gone viral.

Diet Chef

Diet Chef is a new slimming business with an interesting proposition: it's diet food for people who hate diet food - or slimmers who love their grub. The problem is connecting with people in an extremely cluttered market.

Our T.V., press and digital campaign used gastro visual clues to carve out a niche for the brand. And with a real identity established, we could start to look at using smart social media thinking and tactical advertising to really deepen the customer connection.

For a new business Diet Chef now has a strong identity and a loyal following- and for a fraction of the spend of some of their competitors.

Beiersdorf Elastoplast

Our role is to help Elastoplast to maintain its strong UK presence with through online activity. Our latest online campaign 'Britain vs the Weather' launched in June to promote their new range of Fabric Waterproof plasters by celebrating the famous British resolve.

Here, the durable nature of Elastoplast's product are rejoiced through true British stoicism in the face of extreme weather. We specifically targeted mums looking for places to visit with their families throughout the May bank holidays.

Sebastion Werner, Pharmacy Director UK/ROI , Beiersdorf said: “The Elastoplast brand has been helping the British carry on with their lives through any mishaps for decades. Stack, as always, has created a campaign that demonstrates those values by delivering something that's personal, fun and that evokes the British spirit.

Click on the image to find out more!

Allied Bakeries

Allied Bakeries, part of Associated British Foods, own some of the most famous bread brands in the UK: Kingsmill, Allinson and Burgen.

We've worked for the last two years to put digital thinking at the heart of their brands, inspiring deeper more meaningful connections with their customers and turning regular 'grocery shopping mums' into genuine ambassadors and brand champions of their family favourites.

Beiersdorf Nivea Men

Stack has been Beiersdorf's digital agency for 4 years, working across Nivea Men, Elastoplast and Eucerin.

This year achieved we achieved our ultimate goal of putting Nivea Men at the Number 1 spot in the male skincare market, three years ahead of target.

Man of the Match
Building on from the success of the Great Football Experiment Nivea Men wanted to re-launch their Originals moisturiser range across England and Holland.

We know that sampling is the best way to change behavior, but we also wanted to cement the brands new positioning It Starts With You – which required reach.

To achieve both we needed to do something that was both inspiring and shareable. Our response has already achieved over 2 million views, picked up a hatful of awards and inspired the best-ever sales weekend for a Nivea Men product in Tescos.

The Great Football Experiment
Male non-users of skin care products have zero interest in talking about it, however many T.V. adverts you blast at them. We needed to connect with men and earn a place in their conversations, which meant talking to them about something they were interested in - and cementing the brand's proposition of Preparation Is Everything at the same time.

The Great Football Experiment leveraged Nivea Men's sponsorship of the England team to conduct a real experiment? We used social media to find the worst team in the amateur leagues and gave them the same preparation the England team get: diet, training and of course skincare - to see if preparation really is everything.

The results went beyond anything we could have expected as millions of men watched Ivory F.C. (in webisodes) take on the biggest challenge of their lives.

Life Hacks
Our latest campaign to support sales of Nivea Men Originals, showcases a series of ‘Life Hacks’ that help men ‘cheat’ the little everyday problems they face in life, so they can spend more time doing the things they love. The campaign started in the UK but is gaining global success and recognition.

Watch our latest campaign to launch Nivea Men Originals, in which unsuspecting men were given a true 'Man of the Match' experience.

Play video
Play video
Play video

Peugeot

Over the last 7 years we've shown how smart data led CRM can work hand in hand with innovative technology and new social media channels to build stronger, more valuable relationships with Fleet, retail and business customers. Our data-led strategies allow us to continually innovate, test and learn, and ultimately refine communications and consistently improve results.

Peugeot Fleet brand campaign
Peugeot Professional has transformed in recent years – there are some great brands using Peugeot Fleet – but there were still lots of fleet managers who don't know how good they are.

Our insight was to leverage some of Peugeot Fleet's long term relationships, to create 'A passion for making it happen' - a campaign where we developed our own stylish re-interpretation of the Fleet world and let Peugeot's most satisfied customers tell their own stories – endorsing Fleet's great service, low costs and wide range of quality vehicles.

The campaign wove together innovative press advertising (including bespoke pop-ups not seen before in trade publications), online content, digital display and DM & ECRM. It's the first brand campaign that Peugeot have run specifically for the fleet market and has been so successful we're expanding for year two.

Results? Not in yet

Pudsey and Children in Need take over Peugeot
In 2012 Peugeot partnered Children In Need for the first time. We thought an impactful way to announce this would be to donate all of Peugeot's national press and digital advertising space to Children In Need for a day. And to make sure nobody missed it we did something Peugeot have never sanctioned before – and let Pudsey Bear do his own impression of the iconic Peugeot logo.

The reaction was fantastic, with hugely positive coverage and Richard Aucock, Chairman of the Guild of Motoring Writers calling it 'one of the cutest and most iconic pieces of Children in Need branding yet…something that helps build the [Peugeot] brand's history'.

New Peugeot 208 GTi launch
The 205 GTi was a landmark vehicle, not just for Peugeot but also for the entire motoring industry – if you haven't owned one you've certainly heard one – normally as it raced away from you at the traffic lights. For the New Peugeot 208 GTi launch our challenge was to evoke memories of this iconic hot hatch.

Our solution: to bring the roar of the engine to the recipient's home by creating a brochure with sound. Open the brochure and the exact roar of the GTi engine plays automatically, reigniting the passion in racers-at-heart everywhere.

Results? Not in yet

April Fools
April fools is a great chance for brands to have some fun with people, but we wanted to use the occasion as a nice marketing opportunity too, and remind people of Peugeot's flagship car - the uber-sexy and tech laden RCZ.

We created a film about Peugeot's pioneering 'mood paint'. Which 'alters in molecular structure in accordance to fluctuating body temperatures and pulse rates'.

Results were fantastic. It didn't just attract over a million views, but it fooled thousands too, with hundreds of enquiries about the RCZ – and mood paint.

Play video

McCain

We work with McCain to help the brand get closer to mums, to grow their penetration and frequency, to launch new products and variants, to engage mums through social media and ultimately to build value through preference and loyalty. Our role is to amplify above the line brand advertising, using the central idea as a platform from which to build emotional commitment to the brand. Using a combination of web, online display, social and eCRM, we reward mums literally and figuratively, for engaging with the brand and purchasing across the McCain range.

our people

If Stack sounds like your kind of place and you fit the bill, have a look at our current vacancies

Iain Hunter

Iain Hunter

Executive Creative Director

Faraaz Marghoob

Faraaz Marghoob

Strategy Director

Matt Klippell

Matt Klippell

Technical Director

Frank Duck

Frank Duck

Data Planning Lead

Duncan Sandison

Duncan Sandison

Delivery Director

Lucy Gillions

Lucy Gillions

Experiential Director

Anna Mackay

Anna Mackay

New Business Director

Rod Jones

Rod Jones

Business Lead

Ronan Phillips

Ronan Phillips

Finance Director

Sean Watkins

Sean Watkins

Client Services Director

Liz Wilson

Liz Wilson

Chief Executive Officer

About us

Latest team member

Nick Buckley joins us as Account Director

Latest team member

Colin Gray joins as Senior Planner
Play Video

Join us

With big plans, we need brilliant and energetic people. If you fancy working here, simply go to our LinkedIn Page to find out more.

Play
play

Play

Other than our Friday drinks trolley, we also throw the occasional party and in the summer we play softball.

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Learn
learn

Learn

#workingbreakfast and #workinglunch. Inspiration for us and the marketing industry.

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Give
give

Give

Giving something back doesn't just feel good, it lets us get creative too.

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Join us

We've got big plans and we need brilliant, energetic people to help make them happen. If Stack sounds like your kind of place and you fit the bill for any of the vacancies below, please send your cv together with up to 300 words telling us about either a) a big brand that feels small and how you believe they achieved it (for example if you're applying for a tech role it would be great to hear your thoughts on how technology contributed) or b) a piece of work where you helped a big brand feel small.

You can reach us at jobs@stackworks.com

Awards

Stack wins Bronze in category Health, Beauty & Fashion Interactive, for Nivea Man of the Match

Stack softball team



A fortnight in the life of an intern – Helen Limbrey

I haven't been an intern for over a year and a half. In fact, I work at the IPA (Institute of Practitioners in Advertising) with some of the best in the business, putting on events, training and promoting best practice that helps shape Adland and promote the wonderful work that agencies do.

Despite this, two weeks ago I found myself in the lift up to Stack, with just a hint of long-forgotten new-girl nerves. You might wonder why I was interning when I have a full-time job, already firmly in the industry, but in reality my day-to-day means I don't really get to see the nitty-gritty of client work that is the real bread and butter of agency life.

Stack is an integrated creative agency, their mantra to 'make big brands feel small'. A fortnight to understand all the ins and outs of agency life might seem a bit of a tall order, but the team were great and really took me under their wing, ensuring I got everything I could from the experience.

My time was split between client services and new business, which allowed me to dip my fingers into lots of different pies. From creative briefings to tri-agency meetings to presenting work to clients, I tried to be as sponge-like as possible and take everything in. I also managed to get my hands dirty with lots of research for potential new pitches and a whole lot of proofing (which, geekily, I do enjoy). Obviously a lot of top-secret things go on behind agency doors, so it was really exciting to get a chance to see that for myself.

Of course, alongside the work is the famous Adland culture; the bright blue 'Baking Bad' crystal meth cake, free fruit Mondays and the weekly Friday booze cart.

And I can't believe it's taken me this long to mention the office sausage dog.

Join us

With big plans, we need brilliant and energetic people. If you fancy working here, simply go to our LinkedIn Page to find out more.

See our job vacancies

JOIN US

Nick Buckley joins us as Account Director

Office Dog

IPA

IPA CPD accredited and everyone in the agency completed their CPD hours.

Liz Wilson

Chief Executive Officer

Contact us

Stack

90 Tottenham Court Road,
London W1T 4TJ

T: 020 7927 3600

F: 020 7927 3601

WHAT'S NEAR US

  1. Carpenter's Arms / 020 7580 3186
  2. Charlotte Street Hotel / 020 7806 2000
  3. Lantana / 020 7637 3347
  4. Latium / 020 7323 9123
  5. Mennula / 020 7636 2833
  6. Navarro's / 020 7637 7713
  7. One Alfred Place / 020 7000 1999
  8. Riding House Cafe / 020 7927 0840
  9. Roka / 020 7580 6464
  10. Salt Yard / 020 7637 0657
  11. The Grafton / 020 7387 7923
  12. The Lukin / 020 7323 5965
  13. Yumchaa / 020 7209 9641